What is included in the PPC Start Plan, and who is it best for?
The PPC Start Plan is designed for startups and small businesses with limited budgets that want quick results through targeted ad campaigns. It includes account setup (GA4, Google Tag Manager), an advertising budget of up to £1,000, one month of complete optimisation, five ad groups, two ads per group (no A/B testing), 30 keywords, negative keywords, conversion tracking, and monthly reporting. It also provides access to Google Ad Networks, call extensions, and site link extensions. No contracts are required.
How does the PPC Professional Plan differ from the PPC Start Plan?
The PPC Professional Plan is tailored for growing businesses that need optimised ad strategies for consistent lead generation. Unlike the PPC Start Plan, it offers an increased advertising budget range (£1,000 – £2,000), two months of complete optimisation, 10 ad groups, four ads per group, and 80 keywords. It also includes remarketing and monthly conference calls, making it a more comprehensive option for businesses looking to scale their online presence.
What are the advantages of the PPC Advanced Plan?
The PPC Advanced Plan is ideal for enterprises managing high-budget campaigns. It includes a higher advertising budget (£2,000 – £5,000), four months of complete optimisation, 10 ad groups, and 10 ads per group. This plan offers 200 keywords, remarketing, display image ads (up to 2 per month), and mobile ads. These advanced features ensure a full-funnel strategy and enhanced analytics for maximising conversions.
Is there a contract required for any of these PPC plans?
No, all our PPC plans are contract-free. You can subscribe and cancel at any time without being tied into a long-term commitment. This flexibility allows you to adjust your strategy as needed.
Will I receive reports on my ad performance?
Yes, all plans include monthly reporting. You will get insights into key performance metrics, ad spending, conversions, and keyword performance, helping you track the effectiveness of your campaigns and make data-driven decisions.
Can I upgrade or downgrade my plan later?
Yes, you can upgrade or downgrade your plan at any time to match your business needs. If you need more advanced features or a larger budget, you can switch to a higher plan. If you want to scale down, you can move to a lower plan as well.